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What to Do When You Don’t Know the Answer to a Customer’s Question

1258 words
6 min read
published on May 10, 2025
updated on May 22, 2025

Table of Contents

What to Do When You Don’t Know the Answer to a Customer’s Question

Customers ask tricky stuff sometimes. That’s normal. Nobody has all the answers all the time. For small business owners handling support alone, it can be stressful. But being upfront, resourceful, and quick to follow through boosts trust. This approach also helps maintain strong customer relationships.

In regulated environments such as healthcare or finance, questions may involve specific rules. If you’re unsure about compliance, check with an expert. Using a secure help desk keeps sensitive info protected while you gather answers. Let’s discuss some tips to handle those "I don’t know" moments.

flowchart TD A[Receive Customer Question] --> B[Unsure About Answer] B --> C[Admit Lack of Info] C --> D[Assure Customer You Will Follow Up] D --> E[Set Clear Timeline] E --> F[Research or Consult Expert] F --> G[Provide Definitive Response]

Honesty Is Better Than Guessing

Guessing can mislead the customer and undermine trust. It’s fine to say you need time to confirm. A simple script: "That’s a great question. Let me check with my team, and I’ll get back to you by [specific time]." The key: do what you promise. If you’ll need extra time, update them promptly.

In some industries, verifying details is a must. Regulations might require internal reviews before sharing info. That’s why direct honesty, plus a plan to get the correct answer, is important.

flowchart TD A[Uncertain Response] --> B[Potential Non-Compliance] B --> C[Risk to Data Security] C --> D[Damage Credibility] A --> E[Transparent Acknowledgment] E --> F[Time to Research or Verify] F --> G[Correct & Safe Response]

Assure the Customer You’ll Find Out

Customers appreciate clarity. Let them know you’re on it. Provide a rough timeline. For instance: "I’ll check and get back tomorrow." Then do it. Even if you’re a one-person operation, set reminders in your support software. If you’re using a secure SaaS help desk, you can log tasks and make sure no question slips through. This helps with accountability and compliance if you need an audit trail later.

When dealing with topics like encryption or data storage, confirm you have the correct details from your provider or security team. If you handle sensitive data, make sure you’re following the regulations that apply. A help desk with built-in security features and logs can help you keep track.

flowchart TD A[Customer Query] --> B[Need More Info] B --> C[Record in Help Desk] C --> D[Research or Contact Expert] D --> E[Update Customer on Status] E --> F[Final, Accurate Answer]

Do the Research or Consult an Expert

If the question is beyond your expertise, reach out to someone with the right knowledge. That could be an external consultant or your software vendor. Many SaaS platforms offer support teams that can explain advanced security features or compliance measures. Don’t hesitate to tap them.

Busy entrepreneurs benefit from quick references, internal knowledge bases, and official documentation. This is especially important when questions touch on data regulations or financial rules. You can’t risk giving incomplete info on these topics.

flowchart TD A[Identify Knowledge Gap] --> B[Contact Expert / Reference Docs] B --> C[Validate Info with Compliance / Security] C --> D[Confirm Accuracy] D --> E[Provide Final Answer to Customer]

Follow Through and Check In

After you find your answer, deliver it in a clear manner. Email, phone call, or direct message, whatever the customer prefers. Summarize the key points. It’s helpful to confirm they understand. Ask if they need more details. A short follow-up fosters trust and shows that your business is reliable.

Also store these answers for the future. Updating your internal or external knowledge base means you won’t have to scramble next time. If your help desk is security-focused, keep relevant notes in a safe location to remain consistent with data governance. This ensures you stay effective and secure.

Plan for Future Unknowns

Repeat questions will crop up. Some will stump you. That’s okay. The process is straightforward: acknowledge, research, resolve. Then document. Over time, you’ll build a stronger knowledge base and refine your workflow. By being transparent, you maintain credibility, even in uncertain moments.

In short, you don’t need every answer on the spot. Honesty, resourcefulness, and strong follow-up are what customers remember. Combined with a secure and compliant platform, you build a professional image that works even when you’re juggling multiple roles in your small business.

Frequently Asked Questions

1. How do I tell a customer I don’t know the answer right now?

Keep it simple and honest. Thank them for the question, say you need time to verify, and promise a follow-up by a specific time.

2. Is it risky to admit I’m unsure?

Not if you handle it responsibly. Being transparent shows integrity. Customers usually respect that.

3. Where can I get expert info if my question involves data security or regulations?

Consult official guidelines or a specialized consultant. Many SaaS help desk providers have experts you can reach out to as well.

4. Should I provide a rough timeline or an exact time to respond?

Better to offer a clear timeframe. If it changes, inform the customer. Consistency is key.

5. What if I forget to follow up on time?

Quickly apologize and provide a new timeframe. Use reminders or support software so you don’t forget next time.

6. Can a secure help desk really help me handle unknown questions?

Yes. It centralizes info, sets reminders, and ensures your data is handled securely, helping maintain compliance records if needed.

7. Should I store every answer in a knowledge base?

Yes. It saves time for future inquiries and helps maintain consistent, accurate responses.

About The Author

Ayodesk Publishing Team led by Eugene Mi

Ayodesk Publishing Team led by Eugene Mi

Expert editorial collective at Ayodesk, directed by Eugene Mi, a seasoned software industry professional with deep expertise in AI and business automation. We create content that empowers businesses to harness AI technologies for competitive advantage and operational transformation.