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Turning a Bad Customer Experience Around: How to Make Things Right

If you're a small business owner then you've probably made mistakes. This article discusses how to apologize and recover from a bad customer experience. It covers sincere apologizing, offering a quick fix or compensation (refund, replacement, bonus), and the importance of follow-up. Even if you slip up, a well-handled complaint can create an even more loyal customer.

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1143 words 6m read April 21, 2025 (updated June 07, 2025)