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Supporting New Users: Customer Support’s Role in Onboarding for Startups

What’s the best way to support new users of my SaaS so they don’t get confused or give up early? Successful onboarding can make or break customer retention, and this article will answer that question with practical tips. We’ll discuss creating a warm welcome email sequence, offering proactive help (like a first-week "How’s it going?" check-in or a short tutorial call), and common questions new users have. By framing it as a customer support function, we show small SaaS teams how their support reps or founders themselves can guide new customers to find value quickly, reducing churn and increasing satisfaction right from the start.

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1061 words 5m read May 07, 2025 (updated May 21, 2025)