AI Helps Small PR Agencies Draft Press Releases Fast
Table of Contents
Why small PR shops lean on AI
A two‑person agency does not have time to write six client releases in one day. The founder quoted in our interview summed it up: “ChatGPT is like an intern that works instantly.” It gives a quick first draft so the team can keep pace.
Data backs the trend. Three out of four PR pros now use generative AI, and 72percent start with an AI draft. A 2024 PR Daily test showed bots can assemble a serviceable press release in under two minutes, though each still needs a human pass. Bloggers who study the field note that AI cuts writing time from hours to minutes.
Step‑by‑step workflow
- Gather the raw facts. Keep a short bullet list: who, what, when, quote, boilerplate.
- Write a clear prompt. One paragraph of facts, plus tone and length rules.
- Let AI draft. Copy the output to your editor.
- Check every line. Fix numbers, titles, links.
- Add voice. Swap generic words for brand phrases.
- Send to client. They approve faster because the core is done.
Prompt template
Paste this block when speed matters:
You are a PR writer.
Draft a 300‑word press release.
Facts:
- Product: Acme Tracker 2.0
- Launch date: May 30 2025
- Key stat: Battery lasts 30 days
Include one 15‑word quote from CEO in plain language.
Use AP style. No hype words.
Five guardrails for safe use
- Keep quotes exact; never let AI invent speech.
- Disclose AI help in your workflow manual.
- Run every number through a quick fact check.
- Store prompts in a shared folder for reuse.
- Keep junior staff involved so skills grow.
Common risks and quick fixes
Key takeaways
AI will not replace a sharp publicist. It removes blank‑page fear and buys back hours. Small teams can now run bigger calendars without hiring yet another writer. Use short prompts, check output fast, and move on to pitching.
Frequently Asked Questions
1. How long should an AI draft be?
Start at 300words. Shorter drafts force focus.
2. Do journalists mind AI help?
Most care only about accuracy and speed. Make sure facts are right.
3. What tone works best?
Use plain language plus one brief quote. Save superlatives for the quote.
4. How many prompts before sending?
Two passes are fine. First draft, then follow‑up to tighten copy.
5. Should I mention AI to clients?
Yes, in your process document. Transparency builds trust.
6. Can AI handle embargoed news?
Yes, but never paste sensitive data into public tools. Use a private model or offline mode.
7. What about SEO in press releases?
Add two target keywords in headline and lead. AI can suggest synonyms but you choose final terms.
Keywords
About The Author
Ayodesk Publishing Team led by Eugene Mi
Expert editorial collective at Ayodesk, directed by Eugene Mi, a seasoned software industry professional with deep expertise in AI and business automation. We create content that empowers businesses to harness AI technologies for competitive advantage and operational transformation.