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Speed vs. Thoroughness: What Do Customers Really Want from Support?

Do customers prefer a super quick response, or a thorough one even if it takes longer? With a small team, it's hard to do both. This question is on many founders' minds. Our article will share ideas (including survey stats and anecdotes) about response time expectations and the importance of first-contact resolution. We'll give tips on how to achieve both speed and quality: for instance, sending an initial acknowledgment quickly if a full answer will take time, or using checklists to make sure thorough answers faster. Small businesses will get actionable advice on optimizing response practices to keep customers happy on both fronts.

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1217 words 6m read April 25, 2025 (updated June 01, 2025)