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Maintaining a Personal Touch as Your Customer Base Grows

As a small company gains more customers, it's hard to keep up the one-on-one rapport. This article offers tips on scaling that personal feel, from using merge fields in emails to keeping notes on loyal customers and preserving personal follow-ups. An anecdote about a customer leaving a big company for a smaller competitor shows how personalized service can make the difference.

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1284 words 6m read June 06, 2025 (updated June 06, 2025)
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