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Scaling Customer Education (Webinars & Tutorials) to Reduce Support Load

People always pitch ideas like weekly or monthly webinars on basic setup. Usually people don’t have time for it, but if you can fit that somewhere it could help. This idea article discusses proactively educating customers as a way to prevent support issues. For example, a small B2B software team might host a monthly training webinar or release short tutorial videos. It will weigh the effort vs. payoff: while not every customer will attend, those who do might avoid opening tickets. It also suggests recording sessions so the content can be reused (saving the team time in the long run).

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1030 words 5m read June 01, 2025 (updated May 21, 2025)
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