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Supporting VIP Clients with a Tiny Support Staff

Small businesses often have a few big customers who provide a large chunk of revenue. This post discusses how to give these VIPs excellent service without neglecting others. Suggestions include creating a priority tag or inbox for VIP emails, setting up a direct line for them (if feasible), or proactively checking in with them. It will balance this with the reality that a small team can’t offer everyone white-glove treatment, so segmenting customers by need or value may be necessary (but done carefully to avoid anyone feeling second-class).

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1317 words 7m read June 03, 2025
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