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Supporting Free Users vs. Paying Customers: Finding the Right Balance

Supporting Free Users vs. Paying Customers: Finding the Right Balance

We offer a free tier of our software, but supporting free users is taking a lot of time. Should we limit support for free users, and if so, how do we do that fairly? Freemium models and small teams can lead to tough choices. In this article, we look at strategies like clearly tiering support (e.g. paying customers get guaranteed email support, free users rely on the knowledge base or community answers). We’ll talk about setting up a community forum or FAQ for free users, and maybe office hours or group webinars to assist many at once. The content helps startups make sure their paying clients feel valued while still nurturing free users until they (hopefully) convert, all without stretching support too thin.

6 min read