LATEST

Proactive Support on a Shoestring: Reaching Out Before Issues Arise

Proactive Support on a Shoestring: Reaching Out Before Issues Arise

Being proactive (like checking in with customers or providing onboarding help) is often associated with larger Customer Success teams, but this article shows how even a small outfit can do a little of it. It might include an example of a small SaaS that sends a personalized email to new sign-ups after a week to ask if they need help, a low-cost, proactive gesture. It will outline manageable proactive tactics, such as a monthly tips newsletter or a follow-up with customers who haven’t used the product in a while, to pre-empt support issues and reduce churn.

6 min read