Overview
Drift was a conversational marketing pioneer acquired by Salesloft in February 2024, now part of Salesloft’s revenue platform.
What it covers
Acquisition context - integrated into Salesloft sales engagement platform. Historical background: pioneered “conversational marketing” category, $107M raised, known for B2B website chatbots for lead qualification. Pre-acquisition capabilities: chatbots for lead capture, conversational landing pages, meeting scheduling, ABM personalization, revenue acceleration. Post-acquisition: technology integrated into Salesloft for sales-focused conversational AI. Target (historical): B2B marketing and sales teams for lead generation and qualification. Current recommendation: evaluate Salesloft for Drift capabilities, or Qualified (acquired by Salesforce), Intercom, HubSpot for conversational marketing needs. Compare to Qualified - similar B2B conversational AI category, acquired by Salesforce.