Overview
Qualtrics XM is an enterprise experience management platform for customer, employee, product, and brand research.
What it covers
Positioning - experience management (XM) platform covering customer, employee, product, and brand experience. SAP-owned with enterprise focus. Core capabilities: survey creation and distribution, feedback collection across channels, advanced analytics, text analytics (Clarabridge integration), action planning.
AI capabilities
Text iQ for sentiment and topic analysis, Predict iQ for outcome prediction, automated insights. Support use cases: CSAT and NPS programs, post-interaction surveys, customer effort score, feedback integration with support platforms. Enterprise features: sophisticated branching logic, advanced statistics, role-based reporting, integrations.
Pricing
Custom enterprise (contact sales).
Target audience
Enterprises with comprehensive experience research programs, organizations doing sophisticated survey research. Compare to Medallia (primary competitor), SurveyMonkey (simpler).
Pros
Research sophistication, comprehensive XM platform, strong analytics.
Cons
Enterprise pricing, complexity, overkill for simple CSAT needs.