Overview

SurveyMonkey is a widely-used survey platform for customer feedback collection alongside support operations.

What it covers

Positioning - accessible survey tool for feedback collection, simpler alternative to enterprise platforms like Qualtrics. Brand recognition: one of most recognized survey brands, familiar to most business users. Core features: survey builder, question library, templates (including CSAT, NPS), basic analytics, sharing and distribution. Support use cases: post-ticket satisfaction surveys, NPS programs, customer feedback collection, internal support team surveys.

Integrations

Zendesk, Salesforce, HubSpot, Slack, Zapier for workflow automation.

Pricing

Basic (free, limited), Individual Advantage $39/month, Team Advantage $30/user/month, Enterprise custom.

Target audience

SMBs needing feedback collection, teams starting CSAT programs. Compare to Typeform (better UX), Qualtrics (enterprise research).

Pros

Easy to use, brand familiarity, templates, affordable.

Cons

Less sophisticated analytics, limited enterprise features, better options exist for serious research.