Overview

Grammarly is a writing assistant that improves clarity and correctness in real-time, applicable to customer support communications.

What it covers

Positioning - writing quality tool working across applications, ensures clear and professional customer communications. Support use cases: real-time grammar and spelling in support responses, tone adjustment for customer communications, clarity improvement for knowledge base articles, consistent writing quality across support team. Core features: grammar and spelling, clarity suggestions, tone detection, plagiarism (premium), style guide (business), brand tones (business). Deployment: browser extension, desktop app, Microsoft Office add-in, Google Docs integration, mobile keyboards.

Pricing

Free (basic writing suggestions), Premium $12/month (full features), Business $15/user/month (style guides, admin).

Target audience

Support teams wanting consistent professional communication quality. Compare to Wordtune (rewriting focus).

Pros

Works everywhere (browser extension), real-time suggestions, affordable, familiar tool.

Cons

Editing focus (not content creation), limited AI generation capabilities.